5 Creative Ways To Make Your Website Stand Out
As businesses leverage new opportunities to discuss and market ideas online, competition for user attention is continually increasing. While effective search engine optimization might help a website attract visitors, if the content is dull or generic, people won’t stick around. Bounce rates might harm your SEO in addition to harming your revenue.
How then can you draw in potential clients or customers to your website while also making it memorable and distinctive? Here are 5 ways how to make your website stand out from those in your industry and improve interactions with potential customers.
Display Likeable and Relatable Video
A brief introduction video is a fantastic approach to instantly set your website apart. We can’t even begin to tell you how many of your coworkers and prospective customers will comment on the one-minute stop-motion video that can be posted on your homepage. It will further provide your brand individuality and help you seem likeable and relevant to potential customers right away.
Always Update the Content on your Website
Keeping your website up to date is the best approach to interacting with potential customers. The best location to display your most recent and most accomplished work, which demonstrates your capacity for both creativity and problem-solving, is on your website. If you want to be more direct, consider running a blog containing articles on business-related topics written by your coworkers. Keep that information current, too!
Update Your Website Menus And Navigation Titles
We notice a pattern where businesses that are breaking the norm in their sectors are giving their website navigation pages distinctive titles. These minor adjustments aid in your customer’s understanding of the value your brand provides. Consider a business with an educational component, for instance. Instead of labelling the page on their website “classes,” rename it to “learn” to make it easier for users to understand the value proposition.
Avoid Using Stock Photos
Get rid of stock photographs and capture the true spirit of your business. The simplest approach to promoting your business is through stock photographs, yet many agencies neglect to produce content that accurately reflects their true nature. For instance, if your business is all about pet food, ask your staff to bring their pets to the photo shoot. Display your services. Actual images of your employees should be featured on your website: Clients prize authenticity.
Create a Focus on your Customers
Put your customers and clients front and centre on your website. Use words that will resonate with people while describing the value of your services. Utilize success stories, case studies, and illustrations to show how you have assisted in solving their challenges. Defy the urge to make your website all about you.
Final Thoughts
Many small business owners find it difficult to keep up with the rapid speed of development and the intricate nature of managing their online presence. When designing your next small business website, partner with Radium Web and let us handle the “tech stuff” while you take care of operating your company. Our affordable web packages are made to offer secure hosting, proactive maintenance, small company website design, and corporate blogging.